Who we are

  Goodies Music International is a record label that has its headquarters in Belgium. Our mission is to produce quality music that are copyright, meets international standards, thereby providing sustainable living for our clients through a robust and dynamic value chain system spearheaded by a talented and highly motivated team and Partners with a passion for music. We are a brand with industry experience and have state of the art recording studios in Ghana, Belgium and the United States of America. We are not just making music but making music our business.

To reach our goals and aspirations, GMI is operating on five strategic thematic areas. These areas are marketing and communication, research and development, revenue and growth. The other two themes are capacity building and talent search, programs and projects. GMI has an experienced and talented staff that will help the label achieve its mission, vision and goals. The goals of GMI are as follows:​​​​​​​

• To be one of the major players in music industry and policy influencing
• Increase promotion, distribution and sales of GMI creative works.
• To have a strong and vibrant research, development,
• monitoring and evaluation system.
• To build a culture of learning and development at GMI.
• To be financially stable to finance internal and external activities through a vibrant fundraising system.
• To Increase project and program initiation and implementation.
  

GMI has come out with strategies that will differentiate it from the market.  The label is committed to producing variety of genres to create diversity and to be a trend setter in the music market. We are also having collaborations between old and new artistes that will generate a blend between the old and new generation thereby creating excitement to our consumers. We also believe in developing the capacity of our artistes; therefore, we have training models in place that will empower our artistes and make them hallmark of excellence in today’s competitive world. ​​​​​​​

We care about the future of our artistes. We are therefore committed to ensuring that they continue to earn money even when they are not recording or performing. Even when they are dead, their creative works will continue to fetch income for their dependents. GMI will not only focus on producing music but also serve as an advocacy and policy think tank so as to improve the music industry in Ghana and Africa. This will help generate the needed relevance, respect and legacy of GMI as an influencer and a change arm of the music industry.

  The global recorded music revenue for 2019 was 20.2 billion dollars. This made it a five-year succession of growth for the music industry. Africa music also has an estimated potential of 19.9 billion dollars but is under-utilized. According to a KPMG Report on the Ghana music sector in 2012, the industry contributes about GH₵ 150 million to the GDP of Ghana. Some individual estimates it currently at GH₵190 million contribution to GDP.  GMI will depart from CD production and make music in digital format as it is now the new normal. We shall sign up our artistes to streaming services like audiomack, Boomplay, Spotify and other streaming services. Music

is appreciated by all categories of people so far as it is of standard quality. We are using the mass target approach. We have segmented this market into three areas, namely,  new life (0-35 years), old life (36 years and above) and corporate organisations. We shall therefore use advertising and publicity channels of marketing to promote and sell our works. Our identified sources of revenue are streaming, consultancy, digital downloads, synchronisation revenue, live band, performance rights, commercial jingles and merchandising.

GMI has identified three major competitors in Africa. There is Gallo Records in South Africa. The others are Chocolate City and Mavin Records from Nigeria. Our strategy to match up with these major competitors is to produce and promote more Afrobeat songs, create an Afro beat artiste, engage in corporate social responsibilities, and have an array of talented song writers on demand. We are also going to have GMI representatives in countries like Nigeria, South Africa and Kenya so as to promote GMI interests in these countries. We are also implementing a rigorous social media strategy that will ensure consistent engagement with our listeners. We also have in place a functional website that is designed to make navigation a pleasurable and aesthetic experience for visitors.

Goodies Music was set up in 2000 and made strong waves during the golden era of Hip Life in Ghana. Goodies Music produced and managed such artistes as VIP, Mzbel, Sydney, Tic Tac, Abibifo, Tinko and Lord Kenya. Goodies Music is also noted for promoting Hip Life genre to the Nigerian audience. Tic Tac Mzbel and VIP are household names in Nigeria due to the networking and promotional efforts of Goodies Music. Goodies managed the interest of Tony Tetuila, and 2face Idibia (now 2Baba) in Ghana. The Label has also worked with Freddy Meiway of Cote d’ivoire. After the civil war in Liberia, Goodies Music produced and managed the Traditional Queen of Liberia and UNICEF Goodwill Ambassador, Julie Endee in 2007.

Goodies Music went on a hiatus and is back under a new name, Goodies Music International (GMI). Goodies music international is owned by Group of experts headed by Isaac Abeidu-Aidoo as the president. They have appreciable years of experience working with some of the leading international music production companies in the United States of America and Africa prior to starting their own music production house.

The rebirth of GMI is a consolidation of a good working relationship with some international record labels such as Reymond Entertainment (Holland), Base Management (United Kingdom), Alordia Promotion (United Kingdom), Kennis Music (Nigeria). The re-emergence of GMI is also as a result of other working relationships brokered recently with some more reputable international record labels. 

Goodies Music International now has its head office in Belgium, even though it is also well-grounded in Ghana, it is legally registered as a bona fide Record Label in Belgium. “Our goal is to attain global recognition and international market appeal for our artiste and our music. Thus, the intellectual properties of our artiste would be released and potentially registered not only in Ghana but in Belgium as well,” says Isaac Abeidu-Aidoo in an explanation to its strategic positioning. This will offer the Recording Label opportunity to get registered and connected to world renowned and authoritative Music royalty collection societies such as SABAM in Belgium which jointly administer and protect mechanical and performing rights with other effective organisations like GEMA (Germany), SACEM (France) and JASRAC (Japan) .”

With this new consolidation, Goodies Music International  currently boast of new state-of-the-art recording studios in Ghana, Belgium and in the United States of America (USA). This essentially means that all of GMI’s productions would initially be programmed and recorded in Ghana, but will finally go through different stages of mixing and mastering in Belgium or in the USA with the state-of-the-art facilities in these countries.

GMI’s core business will be to leverage on its international connections to provide specialized artiste management services that will include: Sound recordings and music videos, marketing, promotion and distribution, organizing events and arranging local and international concerts. GMI’s other operational areas covers gigs and tours for artistes under its label, coordinating partnerships and collaborations with influential International Artistes and Record Labels and conducting talent scouting and development of new artiste.

Goodies is not all about business, it took corporate social responsibility as seriously as its artistes’ management. In 2001, Goodies Music, in collaboration with the Ministry of Health in Ghana, organised a ‘30-DAY NATION WIDE HIV/AIDS AWARENESS CONCERT’. The concert was a successful one and featured Shasha Marley, VIP, Sidney, Tinko, A Plus, Araz, Lyrical 419, among others. By 2003 Goodies had become a well-known brand that was chalking awards such as the Youth Excellence Awards as the Best Youth Organizer. During the occasion of the 3rd Annual Ghana Music Awards organised in the United Kingdom in 2005, Goodies Music won the Best Record Label award ahead of other nominees.

Goodies Music International is not just going to engage in music production, but we will ensure the marketing and promotion of any music album that we produce. Part of our plans is to work towards becoming one of the leading music production companies in Africa and the whole of Los Angeles and in the nearest future compete with the leaders in the music production line of business not only in the United States but also in the global stage.

We are quite aware that starting a standard music production business from the scratch requires huge capital base especially for the purchase of world – class studio equipment (music production gadgets), which is why we have perfect plans for steady flow of cash from private investors who are interested in working with us. We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry.

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Our work force is going to be selected from a pool of talented and highly creative people with ears for good music. We will make sure that we take all the members of our workforce through the required training that will position them to meet the expectation of the organization and to compete with other players in the globe

At Goodies Music International, our client’s best interest come first and everything we do will be guided by our core values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living for our partners, employees and clients. At GMI, We Take You There.

GMI believes that the success of a good life is not only celebrated but re-lived.

At GMI, we produce songs according to international quality, ensure that your songs are copyright and duly monitored for you to gain royalties. We also market, promote, and distribute music for you to gain relevance in the industry. We organize concerts and shows for you to project your talent out there. At GMI, the relationship doesn’t end with song production, we continue on a sustainable relationship with you because at GMI, WE TAKE YOU THERE.

At GMI, we produce songs according to international quality, ensure that your songs are copyright and duly monitored for you to gain royalties. We also market, promote, and distribute music for you to gain relevance in the industry. We organize concerts and shows for you to project your talent out there. At GMI, the relationship doesn’t end with song production, we continue on a sustainable relationship with you because at GMI, WE TAKE YOU THERE.

To become a household name in production, marketing and promotion of music in Africa through an ever-present assembly of highly motivated, innovative and creative team.

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• Client First

We are committed to satisfying the client’s desire, dreams and aspirations.

• Sustainable Relationship

We are committed to building long lasting relationship with staff, clients, and all stakeholders. The relationship does not just end with music production or just with consultancy services. We want to see our clients and partners forever. Our relationship does not end even with the closure of an agreement or contract.

• Dedication 

We value a spirit of dedication to duty and teamwork that supersedes private concerns thereby breeding an air of common achievement of goals, mission and vision.

• Innovation through Technology

We reflect the commitment to creatively harness new technologies in the development of music and commercial productions, and to prepare staff and clients to fully unlock their potential in a technologically advanced world.

• Professionalism

We are committed to the highest standards of professionalism, we pursue innovation, value creativity, we are open to new ideas and we act decisively, precisely and consistently.

• Diversity

We are committed to a working culture that challenges, inspires, liberates, and ultimately transforms the hearts, minds, and actions of individuals, thereby eliminating prejudice. Our differences are expressed in many ways, including race, sex, age, physical and mental ability, religion, class, philosophy, and culture. We therefore encourage healthy debates.

• Open Door Policy for Criticism

We believe that excellence can only be achieved when we have an open door for criticism of creative works. We are therefore committed to an open and free environment that creates room for people to express their feelings and views without fear or favour.

• Personal Growth and Development

We encourage, promote and support personal growth and development.

• Accountability

We are accountable for our actions and inactions.

• Excellence

We are committed to meeting a very high level of effectiveness and efficiency in our operations. All creative work output shall meet international standard

• Integrity

Above all, we are committed to integrity in all that we do.